Precise marketing is a marketing technique that optimises profitable customer interactions by effectively influencing their path to purchase behaviour via data analysis to drive insights to efficiently identify the right channels that deliver personalised, relevant, and timely content to the right target audience.
Just as online serves up programmatic ads, the Moving Audiences digital out of home ad exchange automates out of home ad buying. It gives advertisers and marketers access to the largest network of more than 1000 digital screens across the country. Visit the official Moving Audiences site and start booking Digital Out Of Home airtime now.
Using an online programmatic ad exchange improves efficiency and cut costs through automation:
We believe that experiences create lasting impressions much more impactful than traditional advertising. “I see and I remember, I do and I understand.” We use immersive technologies like Augmented Reality and Virtual Reality to create brand-consumer experiences. Our digital experiential campaigns have received regional awards. We have also been recognised as Malaysia's Entrepreneurial Company of the Year in Digital Marketing at the 2016 Frost & Sullivan Malaysia Awards.
Moving Insights is a solution that brings together Public, Private and On-Site data to address Geo-Spatial Business Solutions.
We have redefined the methodology of measuring the effectiveness of out of home media:
We believe that the disruption of Real World with Digital provides tremendous opportunities for Media Innovation and Leadership. We provide leading brands with "Precise Marketing" solutions that optimise their customer interactions using a combination of data-driven insights, personalised, relevant and timely content delivered via ideal media channels. We are a data and technology led media group specialising in interactive digital campaigns, harnessing the power of mobile devices and the Internet, to deliver brand-consumer experiences employing on-site activation and online engagement.
April 2016: We were named Malaysia's Entrepreneurial Company of the Year in Digital Marketing at the Frost & Sullivan Awards 2016.
January 2016: We created a digital plus real marketing calendar to inspire marketers with digital campaign ideas.
December 2015: We designed and executed a 44 day virtual underwater experience for Sunway Pyramid's #ChristmasInAtlantis campaign.
October 2015: We won Gold for Excellence in Native Advertising/Branded Content at the Marketing Excellence Awards 2015.
October 2015: We were recognised as one of Asia’s fast-moving small and medium enterprises (SMEs) with a focus on growth and resilience.
August 2015: We finished overall 2nd with 6 awards at the regional Spark Awards for Media Excellence.
You face a familiar conundrum: A stable corporate career at a traditional company or breaking boundaries with a young company that is revolutionising digital advertising. The safe choice is obvious. But we are not looking for safe people. We want the risk-takers. People who want to make a difference. Those who want to turn dreams into reality. We are driven by our Manifesto - #NoBoundaries. Our talent also knows no boundaries and come from 13 countries across the globe. Think you can hack it in a diverse and fast-paced workplace? Click here to view the latest openings or submit your CV, accompanied by a cover letter, to email@example.com